TACTIC - Sentiment Analysis: Whole-Text

Developed by Ipsos ACE

Whole-Text Sentiment Analysis attempts to judge the overall sentiment (positive, neutral, negative) and emotion of an entire text. TACTIC will also assign a sentiment strength score [-1 - 1] and a confidence rating [0 - 1] for the sentiment assignment.

1. Upload a CSV, XLSX, or SAV file containing a column of text using the "Choose File" button.
   1. If you uploaded a multi-sheet XLSX file, you will be given the option to select the sheet name which holds the text data.
   2. You will be given the option to select the column name for the text column.
   3. Hit the "Upload Text Data" button.
2. After uploading the file, you can view the data in the DATA tab at the bottom of the screen.
3. Before hitting the RUN button, evaluate the estimated cost and number of texts. Hit RUN.
4. After a few moments, general statistics on the process will be displayed in the SENTIMENTS tab at the bottom. To view results for each row, refer to the DATA tab.
5. If you are pleased with the results, you can download a XLSX of the results using the "Export Report" button in the "Data Control" section.

TACTIC Walkthrough Video

User Feedback & Bug Report Form